Pure and Halfords have joined together to produce a new range of car stereos. The Highway H240Di (£129.99) and H260DBi (£149.99) are available in Halfords stores now.
Pure are the market leaders in radio design and Halfords the largest car audio retailer, the partnership started a year ago and together they are producing products that will accelerate DAB listening. Working together means both Pure and Halfords will be able to take advantage of the government’s digital switchover plans – an announcement about which is expected later this year.
Pure’s director of marketing, Nick Hucker, said:
“Since launching the iconic Evoke-1 in 2002, we’ve become the brand most consumers trust and associate with digital radio. We know that our customers love the great content and user experience that digital radio delivers in their home and we are delighted to be working with the country’s leading car audio retailer to bring the same experience to their cars, where over 20% of radio listening take place.”
With millions of car owners that still need to switch over to digital radio technology, Halfords are making sure they are well equipped to deal with large numbers of installations. With over 450 stores that have over 1000 qualified fitters they should be more than capable to manage the large number of requests.
Halfords’ product manager Jon Oliver added:
“There is now real momentum in the transition to digital radio and we anticipate that a government switchover will trigger a surge in consumer interest – just as it did with Digital TV.
Digital radios are starting to make significant in-roads into the analogue market and our own sales of these units are currently outpacing wider market growth. Combining our retail and fitting capability with Pure’s award-winning technological capabilities means we can offer customers an unbeatable digital radio solution.”
Both stereos incorporate digital, FM and AM tuners, have great quality sound, and have iPod/ iPhone and USB connectivity. The Highway H260DBi also has wireless streaming and hands free calling via Bluetooth.
Highway H240Di features include:
DAB digital, FM and AM radio
Dedicated DAB button – one press away from hearing favourite stations in digital quality sound
Crystal clear audio, scrolling text and station tuning by name
Save favourite stations as pre-sets for easy access of the move
Connection for iPod/ iPhone and USB with full music control and charging
CD/CD-ROM and MP3 CD/ USB playback with bookmarking – perfect for listening to spoken word on the commute
Detachable fascia with carry case
4 x 45 W
Highway H260DBi – additional features:
Customisable button lighting allows users to match Highway 260DBi to dashboard illumination
Safely make and receive phone calls via Bluetooth using Highway’s controls and external microphone is included to ensure the best call clarity
Support for wireless Bluetooth audio playback with A2DP controls
4 x 50 W
Find them in Halfords stores now – www.halfords.com